Have you seen the new Vonage TV commercials? In one ad, the narrator chides us to make "one smart decision among many, many stupid ones." The young male actor in the commercial ditches the good-looking girl for the chance to get new phone service. Smart?
Seriously. A big phone company is telling us--potential customers--that we make many, many stupid decisions, and they are giving us a chance to make a smart one by buying their product.
I am betting that enough of us will make the "smart" decision to encourage Vonage to create more ads like this. Stay tuned (or maybe don't stay tuned).
Gregory Solmon at Adfreak.com has more to say here; photo of green-eared dog next to a pot-of-gold and leprechaun's hat; We'll make great pets is a lyric in a Porno for Pyro song.
Yeah, I got a foul impression after my first taste of Vonage's new digs too. While I agree with their supposition, they could be slinging a bit more customer criticism than is dictated by good sense. Still, I like to think that the copywriter has deliberately crafted a sniping secondary read that doesn't put me directly in their sights: Vonage is the one smart decision among many, many stupid mobile comm companies.
Posted by: Matt Jensen | September 25, 2006 at 11:25 AM