A number of factors go into our decision to buy from a particular store: a friend's recommendation, prior experience, convenience. Much of the time we have lots of choices.
Derek Sivers at CD Baby has funny way of making customers feel good--and likely to return. The email he sent me today is not just a shipping announcement--it fuels my next decision.
"Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day, Thursday, October 27th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby"