- What if marketers are able to use available medical technology such as electroencephalograms (EEG) to learn more about how we make subconscious consumer decisions than we ourselves know?
- What if the marketers sell that information to retailers and consumer product companies who want to drive sales and higher margins?
- What if someone decides to use wireless technology to transmit, real-time, the customer's EEG data to a sophisticated customer relationship management system.
- And finally, what if the CRM system is tied into the store experience presented to the customer at the web or physical store?
Picture yourself walking down an isle at Target or WalMart where the products on the shelves, signs, prices, lighting, smells, background music--your whole customer experience, changes to reflect EEG data from your unconscious self.
Numbers 1, 2, and 3 are real today. Number 4 is not far away. A British neuromarketing company, Neuroco, is already using wireless EEG to collect brain waves. Large retailers are feverously integrating point-of-sale, inventory, fullfilment, and CRM systems into seamless supply chains, and experimenting with "smart" shopping carts, electronic price tags, and virtual interactive displays that can appear on any surface.